The Problem with EZLynx Blogs and How They Can Work Better
I was talking with an agent the other day, I have a mildly unhealthy habit of randomly calling agents to talk about their business, and he told me EZLynx was writing and posting the articles on their blog for them. I didn’t even know they offered that service. The...How Do I Start Marketing My Insurance Agency Online?
Let’s be honest, you’ve heard people talking about marketing your insurance agency online for years now. You’ve heard all kinds of ideas on what you should be doing, why everyone else is doing it and how great the new digital frontier is. But does any of it work?...Is Your Agency Attracting the Right Customers? I Doubt it, Here’s Why
There are a lot of fancy words used to describe this unicorn customer of sorts from ideal client to buyer persona and even avatar. It really doesn’t matter what phrase you prefer, they are all seeking to define the same thing: the right customer. That is, the person...Insurance Agents: How to Find and Write Your Story
Stop me if you’ve heard this one before- when asked why you’re having a hard time coming up with a blog post you reply, “But I don’t have anything to write about….” Complete and utter hogwash. I am still firmly convinced that the...Audience Building 101: Old Tactics Still Work on New Tools
Struggling to grow you business on social media? It’s time to focus on audience building. This post shows you how…