In today’s episode of Agency Intelligence, host Jason Cass interviews Nicholas Ayers, the Co-founder of i80 Insurance Solutions, based in Vacaville California, that handles auto, home, business, and life insurance. Listen and learn as Nicholas offers straight-forward advice on being profitable, reaching potential customers, and maximizing the power of video for marketing.

Show Notes:

  • Nicholas Ayers is a Droid phone user and loves to win.
  • i80 Insurance started in 2013 in Vacaville, California between Sacramento and the Bay Area.
  • i80 focuses on personal and commercial lines, as well as life insurance.
  • “Profit First” is a book that Nicholas is reading.
  • “How big is your book?” is a common question at insurance agency events that isn’t really vital to ask.
  • What does the bottom line say about your profits and losses?
  • There is a fine line between caring about people and making profit—you can do both.
  • There has been a void in video within the insurance industry.
  • Made Your Love Video Marketing for Small Business is a venture that Nicholas started to teach business people to learn how to use video tactfully to reach more people.
  • When you can change how you think and look at things, you can evolve on any platform.
  • Nicholas Ayers is 35 and doesn’t want to have to work in his 50s and 60s.
  • His wife homeschools his children.
  • By 2019, 80% of consumed content will be video.
  • Video works so well because it gives you data with the ads to be able to retarget potential customers.
  • The whole key is stay in front of people.

3 Key Points:

  1. Success requires timing, consistency, persistency, stepping outside of the box, and hard work.
  2. i80 has cut their expenses recently by 87%.
  3. Video is what sets you up for your win and warms up your audience.

Key Quotes:

  • “We have to stop thinking of ourselves as just insurance agents who run a business.” – Nicholas Ayers.
  • “The number one goal is that we have to make a profit.” – Nicholas Ayers.
  • “This is not a ‘new business’ industry. This is a residual income industry.” – Nicholas Ayers.

Resources Mentioned:

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