You might think it’s your name that defines who your are, but it’s what you do that defines your name.

That might seem like a fun game of semantics, but that’s something you probably easily lose sight of when it comes to your agency and the things inside it.

The perfect name won’t create you the perfect business and settling for anĀ elongated version is more trouble than it’s worth.

That’s what Joey talks with Michelle Mosher, of Southshore Insurance Professionals, today as she tells a story of how her name and reputation we’re almost taken away from her.

Listen to Insurance in Your Words With Joey Giangola above…..

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