A chain is only as strong as its weakest link, especially if your missing one entirely.

You have to be very clear about what you want and or need a piece of content to do and how it’s going to achieve that result for it to actually happen.

Something as simple as creating a landing page instead of writing a blog post and send your content effort spiraling out of control before they even start.

That’s what Joey talks with Matt Juengel of the Juengel Agency about today as he struggles with trying to decide if he should write a blog post about a topic or make it a landing page.

Listen to Insurance in Your Words with Joey Giangola above…

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