All you have to do is given them something they can’t buy that people talk about.

Alright, fine. That’s a very vague and possibly misleading statement, but if you give it a little thought you just might find what you’re looking for.

If you focus on a specific commercial niche there’s a probably a lot you can do for a few of your clients to create a disproportionate amount of attention.

That’s what Joey talks to Ryan Sautman, of Just4You Insurance, about as he tries to figure out how to standout for good.

Listen to Insurance In Your Words with Joey Giangola below…

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