How Do You Stand Out When Insurance Is a Commodity?

by | August 4, 2014

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*I personally apologize for the bad sound quality..it is not terrible, but we are using new software and trying fine tune it.

Meet the next Weird and Amazing Person in this podcast series, Billy Van Jura, Partner at Birchyard Insurance Consultation in New York.  He’s a loyal podcast listener and is way ahead of the game.

This is a two-part podcast that will ruffle your feathers so stay tuned for next week’s Part 2 release.

Listen in on this conversation between Billy Van Jura and Jason Cass as they two-step through their different (and SIMILAR) stances on insurance, the compensation model, and the industry.

His anti-marketing and pro-customer spending approach will make you rethink your strategy.  He also talks about ‘“insurance as a commodity” and why that’s a 100% great thing for agents who really listen. Lastly, he shares his thoughts on the compensation model that works and retains great agents.

This podcast ends abruptly with Billy posing a question on social media which will be released next week.

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