The point of Social Media for insurance agencies is to stay in front of their current client base. If you have a good posting strategy you can take advantage of Social Media’s “Viral Marketing” aspect and actually get your agency in front of your client’s friends and families.

Fact: Successful insurance agencies are built on referrals and solid retention.

Fact: Social Media is valuable because a high percentage of people pay attention to it.

 

That being said starting your social media a very simple process.

 

One:  Setup a social media presence for your agency (Facebook, LinkedIn, Twitter accounts)
-Having all three is actually vital for your websites SEO (Google now looks for “Social Activity”).

Two:  Start posting five days a week. Post about industry news, helpful tips and things on people’s minds. (Never solicit)

Three:  Reach out to your clients via email or your agency newsletter. Tell them you’re investing in the future and that your social media presence is a free value added service for them. It’s something that separates you from your competition. Give them instructions on how to become connected.

Four:  Never stop the above process…. You need to be constantly posting, you need to be constantly adding new connections. It never stops!

If you believe that insurance is a numbers game and that people only buy insurance when they have to. Then social media is a free, innovative way to get your agency in front of those numbers. To project yourself as a guru or expert that can guide the consumer to the right risk management solution.