Should I Use LinkedIn for My Insurance Agency?..common question right?

This post is from one of the new contributing writers to the G.R.O.W. blog. Ken French is the president of BenefitStore.net

He has many digital and social talents to help agents market their agency.  One of his specialties is teaching others how to effectively use LinkedIn to market their agencies online..

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As we approach 2014 I now find it almost comical when I chat with insurance agents who want me to prove to them that they should use LinkedIn for their insurance agencies.

I try to explain to them I could care less about LinkedIn, that I personally don’t like it very much myself and that my opinion really should mean very little to them.

However I try to explain the facts to them.

•  69 Million different USA computer users hit the site during August of 2013
•  The site allows you to network with others
•  The site allows you to create a database of your contacts
•  The site allows you to message and market to those contacts
•  The site allows you to join niche groups of your target market clients

Plus you can do all this with the free version of LinkedIn…and if you know what you’re doing, you should still have time to continue what you’re currently doing from a marketing standpoint.

So even though I don’t really like using LinkedIn, I learned a long time ago that my opinion doesn’t count.

I am salesman and I have to go where the crowds go. I have to do my best to touch as many people as possible, to project myself to be credible, to be an expert and to be a problem solver.

The insurance industry is truly a numbers game and that the agencies who reach those numbers make more sales.

In conclusion, it’s ok to hate or not understand LinkedIn. However if you want to project your expertise out to new and different people there is no excuse for not using it…. I guess you can always have fun cold calling.

Ken French

www.benefitstore.net

Ken@snoozzy.com