It’s alright to create necessary friction if you don’t need to talk to everyone.

If there is one thing we want more than anything to be true, it’s that phone trees are an effective way to handle incoming phone traffic.

However, there is substantial data to back up the fact that people prefer talking to other people.

That doesn’t mean you need to chop down your phone tree. Instead you just need to ask yourself if it produces the best fruit?

That’s what Joey talks with Eli Gillespie of Gillespie Insurance Services about his agency’s new structured phone tree and how successful it hopes to be.

Listen to Insurance in Your Words with Joey Giangola above…

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